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Lead Generation That Captures, Routes, and Tracks Every Inquiry
Campaigns only pay off if the form, the CRM, and the right person all fire at once. IDTYC.ai builds capture, routing, and tracking so qualified inquiries do not sit in an inbox.
Lead Capture
Lead capture is the first handoff, not a contact page afterthought. We put a short form, a call button, or a booking link on the exact landing page, Google Business Profile, or ad destination the visitor just clicked. Fields stay limited to what your team needs to qualify the inquiry: usually name, phone, and one question about the job.
On partner sites we already ship this pattern: a primary CTA in the hero, a deferred mobile call bar after that CTA leaves view, and a thank-you URL after submit so ads can count the conversion. Spam and empty submissions are filtered before they reach anyone. Attribution (UTM parameters, landing page, and referrer) travels with the record so you know which campaign produced the inquiry.
- Landing-page and site-wide forms sized for a phone, not a long application
- Click-to-call and booking links that match the same offer as the form
- Honeypot and required-field checks so junk never hits dispatch
- Source, campaign, and page URL stored on the lead from the first submit
CRM Integration
A lead that lives only in email is a lead you will lose. We connect form submits to the CRM or job system you already run: HubSpot, Jobber, ServiceTitan, GoHighLevel, Salesforce, a Google Sheet, or a custom API when that is the real system of record. The contact is created with source, campaign, and notes in the same moment the visitor hits submit.
If you do not have a CRM yet, we can stand up structured intake and notifications first, then wire a full CRM when you are ready. Integrations use the tool’s API or webhook, Zapier or Make when that is enough, or custom development when the workflow is specific. You own the CRM account and the data. We are not the middleman for your contacts.
- Create or update the contact on submit, not in a daily CSV dump
- Map form fields to the properties your sales or dispatch team actually uses
- Optional enrollment in a follow-up sequence or first-reply template
- Works with the CRMs and job boards local operators already pay for
Lead Routing
High volume without routing turns into a shared inbox and a slow first reply. We build routing logic that reads the form (service requested, location, campaign, or budget) and sends the lead to the right person, location, or round-robin queue. A roofing call and a cabinet inquiry should not land on the same desk by accident.
After-hours and weekend submits still notify on-call staff by email, SMS, or the chat tool you already use. If nobody claims the lead in a set window, it escalates. Routing is the difference between a five-minute callback and a lead that already booked a competitor.
- Route by service line, parish or city, campaign, or assigned closer
- Round-robin when more than one person can take the next job
- After-hours notification so nights and weekends still get a first touch
- Escalation when a lead sits unclaimed past the response window you set
Form Submission Tracking
Form submission tracking is how you know which ads and pages are worth the spend. Every successful submit is stored with timestamp, page, campaign, and payload. We fire a conversion event (Google Ads, Meta, or Analytics) on the thank-you URL so platforms optimize for inquiries instead of clicks. A shared backup (sheet or CRM activity log) means a failed email never equals a lost lead.
High-intent forms can send an automatic confirmation while a human is looping in. Reporting then shows submissions, qualified leads, and cost per inquiry by source. We cut spend that does not produce conversations and put it behind the forms and campaigns that do.
- Thank-you page and conversion tags so ads optimize for real inquiries
- UTM, gclid/gbraid, and landing-page stored on the record
- Backup of every payload if email or the CRM call fails
- Reports on submits, qualified leads, and cost per inquiry, not vanity clicks
Campaigns That Feed the Same Path
Capture and routing only work if traffic arrives with a clear next step. We choose channels that match how your customers search and scroll: local search, Google Business Profile, social, and paid ads when the numbers support them. Each campaign has one job, such as a call, a booking, or a form submit.
Offers stay specific. A landing page that restates the ad, a short form, and a phone number beat a generic “learn more” homepage. Existing sites can get a new page without a full rebuild.
Follow-Up After the Form
A lead that waits a day is often gone. We set the handoff: who gets notified, what the first reply says, and how missed calls get a text or email. Automation covers the first touch. Your team closes the job.
When you want it, follow-up connects to the same custom development and AI workflows we build for intake, quoting, and internal assistants. The marketing page and the operating system stay one path.
Measurement
We track inquiries, not vanity clicks. Reporting shows which campaign, page, and offer produced calls and form submits, what it cost to get them, and whether routing actually shortened response time.
We cut spend that does not produce conversations and put it behind what does.
Frequently Asked Questions
What counts as a lead?
A qualified inquiry: a call, a form submit, or a booking from someone who can buy what you sell. We agree on that definition before campaigns launch so reporting matches your sales process.
Do you connect website forms to our CRM?
Yes. Form submits can create or update contacts in the CRM or job system you already use (HubSpot, Jobber, ServiceTitan, GoHighLevel, Salesforce, Sheets, or a custom API). Field mapping, source, and campaign travel with the record. You own the CRM. We wire the connection and test it before launch.
How does lead routing work?
We set rules from the form and the campaign: service requested, location, source, or round-robin among closers. The right person or queue gets notified immediately. After-hours leads still alert on-call staff, and unclaimed leads can escalate after a response window you choose.
How do you track form submissions?
Every submit is logged with timestamp, page, and campaign. We fire conversion events on a thank-you URL for Google Ads, Meta, or Analytics, keep a backup of the payload, and report inquiries and cost per lead. Clicks without a conversation do not count as success.
Do I need a new website first?
Not always. We can add a landing page and form to an existing site, or pair lead generation with a new web design project when the current site cannot convert. CRM and routing can attach to forms you already have if the fields and thank-you URL are in place.
Do you run the ads?
Yes, when paid is the right channel. Organic search, Google Business Profile, and social can also feed the same landing pages and CRM path. We recommend the mix after a short look at your market.
How fast will leads show up?
Paid campaigns can produce inquiries in days once tracking, the landing page, and CRM routing are live. Organic and profile work takes longer. We set the timeline after we see your current site and offers.
How do I get started?
Call (985) 707-5823, text (504) 514-8889, email hello@idtyc.ai, or use the contact form on this page.
https://idtyc.ai/marketing/lead-generation · Social Media · Custom Development · Apply